One of my favourite aspects about being a corporate event photographer in Toronto is constantly being able to learn on the job. While working closely with my clients, I’m able to experience and observe the institutional values of each company, which then allows me to understand what helps make each of these companies unique and successful. Over time, I’ve noticed that while most of my clients are quite different from one another, they are all similar in their success – and also in their attention to maintaining a positive corporate culture that represents them.
At professional conferences, I’m also fortunate enough to learn from the presentations themselves, as the international experts that speak at these types of events often provide invaluable insights not available to the average consumer. I take great pride in constantly re-evaluating my work, and in bettering myself on a regular basis, so I’m definitely always inspired when I see top professionals in other fields taking the time to share their passion and knowledge with others.
All of this was definitely in play when I had the opportunity to work with the great people from Unbounce a few weeks ago, as they held their inaugural Call-to-Action Conference at the TIFF Lightbox in Toronto. One thing that stuck out from even their earliest correspondence with me was that they were not an average company, and that they were not putting on any ordinary conference (amazing after-party at SPiN Toronto!) – and I was super excited to work with them, knowing that I wasn’t the average corporate photographer, either. From their attention to detail throughout the day and their great lineup of speakers, they clearly cared a ton about providing an unforgettable experience for each of their attendees, while educating and inspiring them at the same time.
I had a blast being present for Unbounce’s first ever conference in Toronto, and I look forward to working with this great company based out of my hometown (Vancouver) again in the future!
(Courtesy of Unbounce.com)
Unbounce is a self-serve hosted marketing tool that allows marketers to build, publish and A/B test landing pages without IT. The company’s mission is to give marketers indispensable tools & resources to easily create high converting landing pages for every campaign and they exist to empower every business to create better marketing experiences.