MINI Cooper: “Bloody Brilliant” Launch Party (Toronto)
I always love shooting corporate events, but last Thursday’s “Bloody Brilliant” Launch Party at MINI Cooper Downtown was an all-time favourite! Creative marketing concepts filled the vibrant showroom & endless British-themed “surprises” were in store all night. Highlights included a very impressive valet service, fake paparazzi, Austin Powers (yeah, baby yeah!), a ping-pong table & a Foosball table, delicious gourmet hor d’oeuvres & desserts, beer & wine samples, an open bar & food truck as well as three generations of MINI Coopers showcased side-by-side. Shout outs to Cecilia for organizing an amazing, original event & for having me there – it was groovy, baby!